Flea Enterprises

Food Bloggers Reach

It’s been a few months now since we launched the Foodies100 index of UK food blogs and bloggers, and we’ve loved getting to know your blogs, and reading your gorgeous recipes – but we wanted to know more.

So last month, we asked 250 UK food blogs to tell us about themselves, their blogs, and what they love to blog about.

And the results are in. Our survey found that:

  • Foodies love to read other food blogs – 60% do so daily
  • Foodies100 blogs are read by more than 500,000 people each week
  • Foodies are social – 90% of our bloggers use Twitter, while 55% use Pinterest 
  • 90% of Foodies want to talk to brands, but most UK food blogs hear from brands just once a week
  • Blogs are a really trusted and important source of information about products we buy – 90% of Foodies say blogs influence their purchasing decisions 

So, you think you know the Foodies? You can also see our full What’s Cooking results over on Slideshare.

Foodies 100 UK Food and Drink Blogs Survey

Written by Foodies100

Sally is the publisher of Foodies100, the UK’s largest directory of brilliant UK food and drink blogs and bloggers. Every day of the week, we promote the UK’s best and most exciting blogs about food and drink.

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  1. Posted 24 May 2012 at 9:37 pm | Permalink

    Fab infographic! Thanks for the mention! I’m stunned 60% get less than one approach per week, stunned.

    • foodies100
      Posted 24 May 2012 at 9:47 pm | Permalink

      Yes, there were some very interesting statistics.

  2. Posted 24 May 2012 at 9:43 pm | Permalink

    Really interesting facts and lovely illustrations! X

    • foodies100
      Posted 24 May 2012 at 9:47 pm | Permalink

      Thank you! Glad you like it.

  3. Posted 24 May 2012 at 10:16 pm | Permalink

    Reviews, that’s the way to go, I shall include more in Pebble Soup, a balanced output what I like to see on blogs.

  4. Posted 25 May 2012 at 10:27 am | Permalink

    Loving it brilliant illustrations

    .. I am loving cooking.. Mr T ( husband) has to agree !

  5. Posted 26 May 2012 at 9:07 pm | Permalink

    brilliant info, Im one of the 17% thats not female age 20-40. love the Mrs Beeton style women in your pictures

    • Posted 26 May 2012 at 9:12 pm | Permalink

      sorry should have added…56% have children but only45% write about cooking with children.
      I also agree with looking outside London and giving new bloggers a chance,

  6. Posted 29 May 2012 at 12:43 pm | Permalink

    Elaine, I am also one of the 17% that’s not female age 20-40. I guess I must be considered ancient! But then again that’s a whole lifetime of great experience to share! Very interesting statistics indeed. I, too, agree with looking outside London. The world does not begin nor end in London! OH, and I am a food blog reading addict!

  7. Posted 2 June 2012 at 10:30 pm | Permalink

    What a cook graphic.

  8. Posted 2 June 2012 at 10:30 pm | Permalink

    That was meant to be cool !

  9. Posted 6 June 2012 at 9:26 am | Permalink

    Great summary. Nice insight and as a bloke outside of London who is fairly new to blogging I wholeheartedly agree with some of the comments above.

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