February Blogger of the Month – Jules from Butcher, Baker


A beautiful blog, hundreds of mouth watering recipes and inspiration by the bucket-load – February’s blogger of the month has it all!

Jules has been blogging since 2001 and started her personal food blog, Butcher, Baker, 5 years ago. She was inspired by fellow food blogger, Julia Parsons from A Slice of Cherry Pie, and decided that blogging would be a great way for her to keep a record of her recipes, even when she was away from home. Jules says “At the time my husband & I had just moved into our first house, a tiny cottage. We had no freezer and limited kitchen storage space so it was time to scrap our eating habits harking back to our student days and learn how to cook from scratch.

As well as writing some fantastic recipes, Jules and her husband are keen gardeners and she likes to blog about the fruit and vegetables they grow. She is also a great advocate for using fresh, local produce and says ” I’m very much interested in the fabulous producers and makers we have in the UK.” If you live near the Midlands, you must check out the list of local makers, bakers and places to eat that Jules has put together.

As is the case for many bloggers, Jules set out to make her blog a place to build memories. She loves to look back at recipes she has cooked before and see how her skills have improved over time and she has met some fantastic blogging friends along the way. She also says that blogging has boosted her confidence in many ways and has, “encouraged me to try recipes and push my cooking boundaries. It has also given me the confidence to start up a business teaching both children and adults cookery.”

One of Jules’ most popular posts is her recipe for making croissants. She said it was one of her most technically challenging recipes but it seems there are plenty of people out there willing to give it a go. Her favourite post (and I have to agree!) is about the Black Velvet Beetle Cakes she made. They are a wonderful idea and she received some great comments about them. Apparently, ” The recipients of the cakes didn’t know what to make of them,” but I bet they went down well!

Occasionally Jules works with brands and has worked with M&S, Morrisons and Dr Oetker, to name but a few. However, she recognises the need to stay true to your blogging and personal ethos so is very selective as to who she works with and says, “If I do feature a brand it’s because I respect them and already use their products.”

In the future, Jules hopes to build on the success that Butcher, Baker is already enjoying. She says her aim this year is to improve her food photography skills so she can graduate from the one spot she always uses in the kitchen! Something that many of us struggle with, I think.

If you are thinking of starting a food blog then here are Jules’ top tips:

  • Don’t give up at the beginning if you don’t seem to have hits and comments. They will come with time. Visit other blogs and leave comments, this helps bring traffic back to you.
  • Always have a picture in your blogpost. It doesn’t have to be a picture you’ve taken, just make sure you have permission to use the picture and credit it properly.
  • Use Twitter. It’s a powerful tool for meeting other bloggers and getting your blog known.
As well as checking out her fabulous blog, you can follow Jules on Twitter and Facebook.

Sally is the publisher of Foodies100, the UK's largest directory of brilliant UK food and drink blogs and bloggers. Every day of the week, we promote the UK's best and most exciting blogs about food and drink.

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