How does the Foodies100 work?


Each month when we publish the new Foodies100 index, we get several tweets and emails asking us how we calculate the scores. There is no mystery behind the metrics we use, in fact, it is all data that is available publicly, so hopefully this post will demystify our rankings and answer some of your questions.

The Foodies100 is an index of UK food blogs. To be included in the index, bloggers must be in the UK, or UK bloggers living overseas and blogs must have been updated in the past three months. We do our best to remove ineligible blogs as quickly as possible and reserve the right to remove blogs from our lists that are not suitable, current or which we do not consider meet these criteria.

We have chosen the metrics we use to give a rounded view of how popular and influential a blog is – although like any statistic, it’s an imperfect art. We use the same metrics as our sister site, the Tots100, and so as not to reinvent the wheel, we will direct you to some fantastic posts and videos that help to explain the metrics we use.

Firstly, we have a primer that explains the metrics we use in more detail and gives you some information about why you move up and down the rankings each month.

Secondly, there is a very good video that explains in detail how blogs are scored and shows you the sites we use to obtain your scores.

How can you improve your score?

This is probably one of the questions we get asked the most and the first answer is – keep doing what you are doing! Great content is always going to be key to encouraging others to interact with you and never forget that you blog because you enjoy it.

On a more practical note:

  • Log in to your Foodies100 account and check that all your details are correct, in particular your blog URL and twitter ID (you don’t need to include the @ in the box)
  • Check if your blog is registered with Technorati and submit it if it isn’t
  • Check you are registered with Klout and that you have connected all your social media accounts on there
  • Decide on a web address. Most blog addresses can work with or without a ‘www’, and the chances are Google indexes more links using one form than the other. Make sure your Foodies100 account is set up using the URL that is best indexed by search engines, to ensure we are listing as many links to your site as possible
  • Make it easy for people to subscribe to your blog – place a prominent RSS button on your site or use a plugin to add a subscribe button at the end of each post
  • Also make it easy for people to share your posts by connecting your blog to twitter and facebook. Use social buttons on your posts so it is easy to share your posts.
  • Finally, be patient! We recommend you wait until your blog is six months old before joining the Foodies100, otherwise your blog will tend to bounce up and down the rankings. You will soon begin to see a steady ranking emerge. We rank over 1000 blogs every month and this figure continues to grow.

Because our ranks rely on data from other websites, sometimes mistakes can (and do) happen. Websites time out, connections drop momentarily, and scores can be incorrect. If you suspect your score isn’t right, you can always email us and we will be happy to check your scores. We are also always happy to answer any other questions you have via email, twitter or facebook.

Sally is the publisher of Foodies100, the UK's largest directory of brilliant UK food and drink blogs and bloggers. Every day of the week, we promote the UK's best and most exciting blogs about food and drink.

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So You Know...

As you've likely heard and seen, there's an increasing focus on the authenticity of follower growth and engagement on social platforms across the Influencer Marketing community. The platforms themselves have taken measures to deter inauthentic activity and brands now more closely scrutinise the audiences of the influencers with whom they are partnering.

The Flea Network has implemented a system that will detect abnormal spikes in following and engagement, and flag these properties. Of course, such spikes can often be attributed to viral posts or high-profile brands that bring greater exposure to some content.

If one of your social accounts is flagged by our system without an obvious reason, we may reach out to you for assistance in understanding it. If we find any influencer has artificially inflated their audience size or engagement using paid acquisition or automated, third-party tools, we will remove them permanently from our influencer community.

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