Foodies100 Brand Index – May 2012

2

So, what and who were the UK’s top food bloggers talking about last month?

Each month we take the output of the Foodie100′s top 100 blogs and analyse which products and brands were talked about most frequently. The results don’t tell us what you are saying or how you feel about the brands or products, but they give an idea of what you are talking about the most – and how those online conversations are being shaped by PR and marketing campaigns.

Topping the list last month was Baumanns, who invited some food bloggers along to try out their cookery academy, closely followed by New World Appliances, who are sponsoring a Best of British cooking challenge over the next few months.

As self-confessed chocoholics, it’s always good to see some chocolate make an appearance in the top 10, and last month it was Lindt who were tempting food bloggers with an exciting (and chocolate-filled) evening meal. To balance out that sweetness, we have a glut of delicious Capricorn Goats Cheese recipes after they sent some yummy-looking hampers to food bloggers and challenged them to come up with interesting recipes.

Here are the top 10 talked about brands on UK Food Blogs from May 2012:

1.     Baumanns

2.     New World Appliances

3.     Waitrose

4.     Lindt

5.     Vitamix

6.     Domino’s

7.     Fair Trade

8.     Capricorn Somerset Goat’s Cheese

9.     IPA

10. Nutella

Sally is the publisher of Foodies100, the UK's largest directory of brilliant UK food and drink blogs and bloggers. Every day of the week, we promote the UK's best and most exciting blogs about food and drink.

Discussion2 Comments

Leave A Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.

So You Know...

As you've likely heard and seen, there's an increasing focus on the authenticity of follower growth and engagement on social platforms across the Influencer Marketing community. The platforms themselves have taken measures to deter inauthentic activity and brands now more closely scrutinise the audiences of the influencers with whom they are partnering.

The Flea Network has implemented a system that will detect abnormal spikes in following and engagement, and flag these properties. Of course, such spikes can often be attributed to viral posts or high-profile brands that bring greater exposure to some content.

If one of your social accounts is flagged by our system without an obvious reason, we may reach out to you for assistance in understanding it. If we find any influencer has artificially inflated their audience size or engagement using paid acquisition or automated, third-party tools, we will remove them permanently from our influencer community.

Feel free to reach out to us at bloggers@fleaenterprises.com with any questions or comments.

Thank you!

The Flea Network Team

Got it!