So, you’ve received an email from a PR inviting you to a really interesting event. It fits perfectly with your blog, it’s a brand you’d love to work with and you’re free on that day. But… there’s no mention of travel expenses. This is a situation that bloggers often find themselves in and for many, an expensive trip often involving high-priced train journeys, is not something they can fund themselves. What do you do?
Firstly, don’t be afraid to ask. I know, we can all be incredibly British when it comes to asking for things, but really, if a brand is asking you to potentially hand over some of your blog space to promote them, then you shouldn’t be left out of pocket. Many PRs do have a budget for travel expenses but don’t offer it up freely. Often if you ask, they will pay your travel without any issues. If you don’t ask, you don’t get!
On the flip side, there are PRs who offer to pay expenses right from the outset. Make sure you agree what they will cover before you travel and whether they will pay for your ticket up front or reimburse you. Don’t forget to keep your receipts and hand them over at the event to make sure you get your costs reimbursed.
However, sometimes the answer is just no. This is very frustrating – for both PRs and bloggers. Many PRs will stress the importance of not leaving a blogger to pay their own way but at the end of the day, their client may not be willing to pay the extra. In this situation, it’s your call. Is the potential relationship with the brand or the opportunity you are being offered worth the money you need to spend out to get there?
If you’re travelling to an organised event that you have chosen to attend, such as BlogCamp or a food blogging conference then, obviously, you need to pay your own way. If travel costs are too high then you could always consider asking for sponsorship. Contact PRs and brands you have worked with before and tell them what you would like and what you can offer in return. You could even write a blog post asking for a sponsor. But remember, don’t enter into a deal that you aren’t comfortable with.
So, we want to hear from you. Do you usually get offered travel expenses to events? Do you get if you ask, or are brands not leaving enough room in their budgets to cover bloggers’ expenses?