New Foodies100 Metrics from April 2013

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 Foodies 100 final logo

 

Since its launch in December 2011, the number of blogs listed in the Foodies100 community has grown enormously, with over 2,000 food blogs now listed in our index.

We are always looking at how we measure and rank the blogs in our metrics, and how we can improve the reliability of our rankings, which are based on popularity, influence and engagement. Over time, some measurements become unavailable, or unreliable, while new measurements become available.

For this reason, our next set of charts, published in May, will be based on slightly different metrics.

Metric changes

We have found that bloggers are reporting an increasing number of problems using Technorati – so from this month, we will no longer be using that metric as part of the Foodies100 scores.

Meanwhile, Google has announced the imminent closure of the Google Reader service, and so we will be removing that from our metrics this month.

We recognise that Twitter and social networks such as Facebook and Instagram are increasingly important in measuring online influence, and so we will be continuing to use Klout to score blogs, and introducing Kred, which also measures online influence.

The second new metric we will be using is site traffic – specifically the number of impressions per month divided by the number of unique visits, and the total number of unique visits.

What does this mean?

Our next set of charts will score each blog in our community based on seven different metrics. These are:

  • Your Klout score
  • Your Kred score
  • Links to your site from other blogs (indexed by Google)
  • Recent links to your site from other blogs (indexed by Google)
  • Inbound links to your site (tracked by SEOMoz)
  • Your SEO MozRank
  • Traffic to your site (unique visits, and pages per visit)

You don’t need to register with any sites or do anything differently to allow us to collect this data – we rely on public data that is available to anyone.

What you need to do

foodies100

Login and check your profile is correct, especially your Twitter ID.  Getting this right makes a huge difference – the month after I changed my twitter ID and forgot to update I tumbled over 60 places.  You do not need to add the @ in the Twitter box on your profile.  If you have forgotten your password either comment below or tweet @foodies100 and we can reset it for you.

If you would like us to include your traffic in your monthly scores you will need to add a Foodies100 badge to your home page, again you have to login to grab the code.   There is a handy video tutorial from Tots100 to show you how to add the badge code to both Blogger and WordPress blogs. Displaying the badge is not compulsory, but if we can measure your traffic your score will be better and this can lead to more opportunities from brands and PRs.

Adding our badge code to your site means Foodies100 can track how many times the badge is requested, and by how many different users. All data collected is anonymous, and deleted after one month. We cannot identify your visitors, or what pages they visit on your site or elsewhere. However, if you use any form of tracking on your blog (including Foodies100 badges, Google Analytics and advertising) then we recommend that you add a simple privacy policy to your site.

Questions or Concerns?

Comment below and we shall respond as quickly as we can.

Picture Credit: Shutterstock

Sally is the publisher of Foodies100, the UK's largest directory of brilliant UK food and drink blogs and bloggers. Every day of the week, we promote the UK's best and most exciting blogs about food and drink.

Discussion1 Comment

  1. Well I’m pleased, I jumped up to 165! Edging closer to the top 🙂 technorati has always been a headache, according to them I have 0 authority in my niche. there measuring and metrics system is way off the ball.

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As you've likely heard and seen, there's an increasing focus on the authenticity of follower growth and engagement on social platforms across the Influencer Marketing community. The platforms themselves have taken measures to deter inauthentic activity and brands now more closely scrutinise the audiences of the influencers with whom they are partnering.

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