Triberr – Hitched, Ditched, Bitched


Triberr Graphic

Triberr has been around for a while now; we first covered the topic on Tots100 nearly 2 years ago, and it continues to provoke strong emotions from bloggers.

For those of you who do not know Triberr was set up to facilitate sharing of blog content – you can join one of more groups – or tribes, and the platform makes it easy for tribe members toshare each others content to, Facebook, Stumble Upon etc.  Some love it, some detest it and some have tried and then stopped using it.

Here three bloggers give their very different views.  A huge thanks to them for contributing.

Fiona McLean – London Unattached is a Triberr fan

“For me, Triberr is a no brainer. Twitter is a promotional tool rather than just the way I communicate with other bloggers. To me, it appears that is the case for most bloggers; We all tend to ‘tweet’ at PR request when we are at a great event or running a good giveaway. And, all Triberr does is facilitate me finding interesting things to tweet from a wide range of bloggers – and having my own content shared across a broad audience. I write a blog which covers quite a variety of subjects, including London life, travel, diet and healthy food and general cookery. Triberr lets me share content with tribes in each area that my blog covers, both in the UK and worldwide. And, while I don’t expect the mummy bloggers in the US to want to tweet my content about travel, some of the travel bloggers I know across the world now will do so for me. Equally if and when I bake, those posts are shared across a much wider audience. I have people from the US tweeting me and asking me which restaurants to visit when they come to the UK and I am sure that comes from using Triberr.

I use the tweeting element of triberr as a way to easily provide my readers with interesting content that they might not otherwise see. Firstly the UK tribe members all have good quality blogs where I would be sharing content anyway. And while I don’t tweet every beer review or every post about motherhood I use it like a bookmark for my friends’ blogs to make sure I don’t miss their posts.

With the International groups, I am a lot more selective about what I tweet. I particularly love the travel tribes and genuinely find interesting content that I wouldn’t otherwise see. I tend to avoid tribes where you ‘HAVE’ to tweet everything in your group – things like a Walmart discount voucher are clearly not appropriate for me, nor are posts about feeding kids. But, I find my own twitter followers like some of the cookery posts that I’d personally never make for myself, so I try to consider whether, for example, a recipe for Coffee Bean Kalhua Ice-cream is one my target audience will like. Equally well, some of the trends that start in the States or Australia move over here, and I find the International Groups a good way to spot that kind of thing early on. Paleo is a great example.

I also belong to a Stumble group and a Comment group. Neither require anything tweeted, though sometimes I do if I think a post is interesting. The comment group has a small but diverse international set of members including UsedNewYork, which is as close to the New York version of London Unattached as I can imagine. My followers on Twitter have increased from around 1,000 when I started using Triberr to around 3,000 now. And, although I know it’s not entirely as a result of Triberr, I know some of it is.”

Fiona writes about food, London and travel at London Unattached

Jacqueline Meldrum – Tinned Tomatoes – Used to use Triberr

“As you know I was a member of Triberr for a while. I thought the idea of it was good, but people do missue it. I found that lots of people were retweeting my posts,. but I didn’t see the traffic to my blog. The other problem was that people didn’t take the time to visit the post or rewrite the tweets themselves, so all these generic tweets went out and I got sick of reading them myself, never mind everyone else.

You can still spot them a mile off. So impersonal. I won’t take the time to follow these links or retweet them. I also found people were so against this that they started un-following bloggers who were using it and there was much heated debate.

So to sum up, I think if people took the time to use it properly to find new interesting content to read and then share it, that would be fine, but it seems to be a blanket, tick, tick, tick, share, share, share. What is the point? You are not sharing something you have enjoyed reading (most of the time, I am sure some use it properly), you are sharing for the stats of getting shares back.

I am sure that I also read something about this being bad from an SEO point of view. It will up your stats, but I read there was going to be some comeback from using services like this and the backlash could hit bloggers.”

Jac writes about vegetarian family food at Tinned Tomatoes

Michelle Rice – Utterly Scrummy – Dislikes Triberr

“For me, Triberr is a nuisance clogging up tweet streams and turning Twitter into an impersonal promotional tool rather than an interactive community.

Yes it does share content across a broad audience but it is not content that sharers have seen or are necessarily passionate about.

If the tribe members have good quality blogs which other tribe members would be sharing anyway why not share posts in a more selective way rather than tweeting links to posts without truly knowing and appreciating the contents?

There is little quality control, posts may contain inappropriate or plagiarised content and if the posts are not viewed before tweeting tribe members may be promoting posts that, in hindsight, they may regret.

I much prefer to retweet posts that I have read, like and quite often have commented on. Genuine retweets from readers who have enjoyed and want to share posts are much more appreciated and valued than those from an automated and artificial promotional process. Triberr is in the same vein as comment circles and stumble clubs which are mainly set up to manipulate rankings and promote content because of obligation rather than merit.

I’d rather  grow my audience through genuine interaction and them retweeting and commenting because they appreciate what I blog rather than feeling compelled to as they are part of a tribe or promotional circle.

I have discovered some brilliant bloggers via blog rolls, #ff mentions, events and other interactions rather than by artificial promotional means. I only retweet posts I have read and refuse to be a slave to artificial promotional tools.”

Michelle blogs about budget family food at Utterly Scrummy
Do you use Triberr? How have you seen usage change? Does it have you reaching for the unfollow button? Or could you not live without it?

Sally is the publisher of Foodies100, the UK's largest directory of brilliant UK food and drink blogs and bloggers. Every day of the week, we promote the UK's best and most exciting blogs about food and drink.

Discussion7 Comments

  1. Thanks for this post, I found it really interesting. I’d heard vague rumblings about Triberr so decided to check it out recently. I managed to sign up but it wasn’t picking up my blog feed so no one could see my posts. After some further attempts to make it work I eventually gave up. Whilst faffing around with it I started to get the hang of how other people were using it and decided it wasn’t for me so deleted my account. Also the fact that it was incredibly difficult to navigate put me against it from the beginning.

    I have to say I agree with Michelle, if people are going to share my content then I want it to be because they like what I’ve posted, not because they feel like they have to. Likewise I prefer to share things I’ve enjoyed reading, otherwise it all just seems to be a bit fake.

  2. I dislike these robotic triberr tweets with a passion because whenever I used to click on them they were always for some US site using obscure US ingredients not available in the UK and I just dislike having my time wasted. I’d much rather someone retweeted a recipe or post because they were passionate about it and not as some mutual payback scheme. I re-tweet posts all the time because I think they are fab and not because I’m obliged to and I think that is the best way to build trust with your audience. I’m afraid apart from the few good friends who I made in the beginning of my journey if I follow someone new and they Triberr me it’s an instant unfollow. I now never open one of these tweets as I didn’t realise in the beginning what on earth they were and was so surprised when it wasn’t the blogger tweeting who’d written the post.

  3. An interesting debate and whereas I respect all of the opinions in this article, I am definitely in the camp that thinks that if Triberr is properly handled, it is a useful tool.

    First of all, it is a fallacy that all posts have to be “shared”, and on a personal note, I only share ones that:

    a) I have visited and have enjoyed reading

    b) that I want to bookmark for future reading

    c) that I believe would be interesting to my followers, especially recipes and lovely images.

    In fact, I have many RT’s of shared posts and people thanking me for sharing them, so that has to be a bonus.

    I discard at least 40% of Triberr posts, as they are not relevant to me (and therefore my followers) and they might cover subjects or offer “giveaways” that are not regional to me, and again, most of my followers.

    I do not share all of the posts that are on offer, in the three tribes that I belong to, and I always take time to read the Triberr intro if I cannot go to the blog post straight away – for me, it is not artificial, how can it be?I share blog posts via Google +, Face Book, Twitter and other sharing platforms, so, how can one be “natural” and another one “artificial”? It is the way you share the posts that is important, not the platform. If you only share a post that is interesting to you, it is exactly the same as doing lots of #FF’s or RT’s on twitter, which can also be annoying when they done in a constant stream.

    The debate will continue to rage, I am sure, but, I think the underlying message about this topic is that we should all try to respect each other’s opinions, and that there’s no”right” or “wrong”, we are all individuals and have the right to share posts in the way that is best for us, as long as it is done responsibly.

    I am very tolerant of other people’s “sharing” procedures; anything in my twitter stream that doesn’t interests me, I just pass over and continue to check my stream; I had always assumed that kind of tolerance was operated on both sides, well I hope so anyway!

  4. Personally, I hate triberr. It has turned some of the more interesting people I followed into bots and made their streams little but a constant stream of adverts. In my opinion Twitter is about engagement, and if there’s more than about 20% links/RTs/shares you aren’t engaging.

    It is absolutely other people’s right to use triberr if they wish to. And it’s my right to unfollow them.

  5. Hi helen, Dino here, Founder of Triberr.

    Thank you for writing a post about us 🙂

    The criticism is well founded. We expected everyone to understand how to build the right kind of tribe, alas, thats simply not the case.

    Sometimes bloggers trade quality for reach, and that makes for a bad tribe.

    But, we’re doing something about it. This year, we’ll be releasing a set of features along with a ebook on best tribe building strategies.

    These two simultaneous and complimentary efforts should go a long way towards helping those who have a hard time getting qualifies traffic to their blog, build a better tribe.

    Fundamentally, I think the blogosphere is broken for small bloggers, and we’re building a platform that helps small bloggers get heard.

    We sometimes make mistakes in the process, but thats ok..I never claimed to be perfect 🙂

    Cheers, and thnx again 🙂

    Founder of Triberr

  6. I don’t like how some people use Triberr. Those generic tweets are so boring and are frankly ruining what Twitter is all about: communication.
    I get the fact that it is handy to group posts.
    But if you do it for SEO then think again, if all RT’d tweets are the same I’m sure Google will see them as duplicate content and will not allow it to better your SEO.
    I agree with Karen, just scroll over the stuff that doens’t interest you but I am annoyed by those who will share 10+ Triberr generated tweets in a few second; that’s just too much and after a while I will get annoyed by that person and want to unfollow. I hate the fake aspect.

    Let’s keep it a bit more personal, we are not robots.
    In the long run, I think it will be for the better if you stay a bit real and don’t see everything solely as promotion for yourself. Because lets be honest, sharing all the Triberr tweets from other blogger is not to better those bloggers, it’s to better yourself so you are seen as an influencer.
    But of course these are just my views and I respect those of others 🙂

    I’ll be off now, to Retweet some posts I genuinly take an interest in and I have read 🙂

  7. I’ve used Triberr since it auto tweeted everything from tribe members and that stopped a loooong time ago. Since every tweet has to be selected, it means that every tweet that is sent should have at least the same thought going into it as anything you RT in your timeline. But as Dino says, it’s only as good as the people in the tribe, and you can’t really blame triberr for that.

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