Brand Campaign Round Up – June 2013


Foodies Brand Panel 2013

Late May and June were busy month for food bloggers with a number of blogs featuring some interesting brands with interesting campaigns.

Firstly coffee – both DeLonghi and Lavazza sent selected bloggers espresso machines for their challenged.  DeLonghi offered a prize of some more products from their range for the best recipe using coffee made in the machine.  The bloggers in the Lavazza challenge attended several masterclasses, with three finalists winning tickets to Wimbledon and one a trip to Turin; with such an attractive prize this generate a huge amount of coverage with one blogger making a floor lamp from 262 Lavazza coffee cups.

Vitamix have continued to give machines to a number of bloggers who are whizzing up all manner of healthy recipes with them, demonstrating how versatile they are, and why they are worth that hefty price tag.

To tie in with National Picnic Week the Unilever Kitchen sent out picnic hampers packed with product with the challenge to make the ultimate picnic food, with the winner receiving a luxury food hamper.

To launch the new chocolate and mint Aero, the company sent out samples and a baking kit and asked the participants to come up with their own perfect flavour pairing, not necessarily using the new Aero –  so bloggers were given a free rein to be as creative as they liked, being inspired rather than using the new product.

There have been a number of giveaways and reviews of Abra-ca-Deborah pancakes, Belvoir Cordials and Clarkes Maple Syrup.

I was charmed by being sent a desk picnic set from Castello cheese – very well thought out with mini cheese board, wine and a printed sheet of grass which has successfully introduced the brand to me.

There have also been a number of positive reviews of the Nutribox – healthy snacks by post and Kitchen Nomad country themed boxes packed with speciality ingredients and recipes.

Have you been involved in any brand campaigns recently? What has been good? What have you not liked?

Sally is the publisher of Foodies100, the UK's largest directory of brilliant UK food and drink blogs and bloggers. Every day of the week, we promote the UK's best and most exciting blogs about food and drink.

Discussion3 Comments

  1. I enjoyed working with Nutribox who made a real effort with me – they even made a recipe from my blog and sent me a photo of it. Top marks for effort

  2. Having seen your little picnic set via Instagram Helen I treated myself to some Castello over the weekend. I usually head to the deli counter for cheese and wouldn’t normally buy a branded pre-packaged variety but this one had such a great flavour. I bit stilton-meets-roquefort-meets-dolcelatte. Delish. I’d get it again.

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