How to promote your blog posts

5

Gone Viral

Once you’ve hit publish on a blog post, no matter how long you have been blogging,  there is often a degree of apprehension. The question of how the article will be received is always in my mind, and I am always flattered when people leave comments, proving the post has been read by someone other than my children.

How to get your posts read is one question that many bloggers ponder over though. For many years I only ever used Twitter as a form of promotion, I now use Facebook and Instagram, then there is Google+, Pinterest and so much more.  For food blogs specifically, Instagram and Pinterest are great visual tools which work really well when trying to get your recipes ‘out there’. If you take really fab photos don’t forget Foodgawker and Tastespotting as means of promotion too.

Luckily we have a plethora of knowledge among our network so here is some great advice on how to reach out to a wider audience and gain regular readers.

Blog comments and forums

Blogland is a vocal and interactive world. What you put in determines what you get out. If you are looking to promote your own new blog then get out there, read some other blogs and leave comments. Most commenting platforms give you the option to leave your URL so hopefully you will get a return visit. Karen from Lavender and Lovage, comments on a lot of blogs which she says drives traffic back to her site.

Blogging forums offer a fantastic place to become part of the conversation. Often many misinterpret these as places to promote and leave a link.  However, the best return will come from simply talking, commenting and becoming a voice. Promote your posts if relevant, but if not then simply engage and offer insight and advice. There’s a balance to be made between promoting your own blog and interacting properly within a blogging community.

Don’t forget to use your own platform as a conversational tool too. It is astounding to see how many people don’t reply to comments left on their own blog. Talk to those who are taking the time to comment, debate, and visit their blogs and do the same with your own.

Linky Love

Linkies are a fantastic way to drive traffic to your site and to discover great new blogs as well.  You can find linkies that exist in your niche and often they can be an excellent source of inspiration.  We have a more indepth post about linkies here. Likewise, blog hops offer much the same process and great routes to find and discover other authors and be found and discovered yourself.

Be Social

Twitter, Facebook, Instagram, and Google Plus are all great tools to use to promote your blog, and most are simple to learn how to use, with lots of tutorials on the web.  Karen shares her posts on Facebook, Twitter, Instagram, Google + and LinkedIn as soon as she publishes her posts. She follows this up with images shared on Instagram, Twitter and Facebook a few days later.

Very important! If you only promote and don’t chat, engage, and be social then no one will click the links.

Twitter is great for short snappy conversations, and you can dive straight in and get chatting.

Top Twitter tips would be to ensure that you are not just blasting out links. Talk to people, read their blogs and show you like them by retweeting to your network. Share information and articles that are not just written by you. People will trust your voice and click on your blog links because they are excited to see what new work you have produced.

Helen from Fuss Free Flavours‘ advice is to ‘share, and share, and then share some more with consideration. Share across all the channels, then schedule tweets and pins for the future.’ Another relevant tip from Helen that gets overlooked by me, yet is so easy as the content is already there, is to ‘remember to return to seasonal content each year’.

‘Promote your blog post on twitter using a really good picture and a couple of relevant hashtags. That attracts more attention and more click throughs to your blog than just tweeting the post title’, is the advice given by Bintu from Recipes from a Pantry.

Network

It is worth getting a business card for your blog, certainly if you are keen to work more commercially. They can be done relatively simply and cheaply through companies like Moo cards. Include your name, URL and contact details and ensure you always have a stash handy when attending events.  You can hand them out to PR companies, fellow bloggers and anyone who strikes you as being interested.

What blog promotion tips would you add?

Finally don’t let the drudgery of promoting take away the fun of blogging like it did with this Secret Blogger, after all no one really wants to eat a cold meal.

Image Credit [Shutterstock]

Sally is the publisher of Foodies100, the UK's largest directory of brilliant UK food and drink blogs and bloggers. Every day of the week, we promote the UK's best and most exciting blogs about food and drink.

Discussion5 Comments

  1. Great post, thanks. Only been blogging a year and its a struggle sometimes to have people see our posts. Definately some good tips there that we can take away.

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