This week Mel, who blogs at Le Coin de Mel, shares some fabulous tips on how to become a better pinner on Pinterest in just a week. Mel has four children, a husband and a serious food addiction. A keen photographer, she is rarely seen without her camera around her neck. Her blog is all about food, family life, allergies, crafts, days out and pretty much everything she gets up to with her family. she bakes with her children, plans meals, thinks about her next sweet treat, shares recipes with friends or takes photos.
Over to Mel…
Pinterest is the fastest-growing social media platform, and with its highly visual content, it is undoubtedly the one for food bloggers.
What kind of Pinterest user are you? Are you a complete newbie? Do you find it overwhelming?
Do you only log on to pin your posts? Do you pin periodically or check Pinterest throughout the day to make sure you don’t miss anything?
Whoever you are on the Pinterest addiction spectrum, you can make the colourful social media platform work for you. If it means becoming a pinning enthusiast in the process, all the better.
So you want to rock Pinterest?
Day 1) Fall in Love with Pinterest all over again.
Have you got to the point where you just find it tedious? Do you think it’s just another social media platform to promote your blog? Stop right there!
Ok, let’s start again. For the first day, don’t do anything actively related to your blog on Pinterest. Don’t add your own pins, repin your stuff or focus on your blog. Just enjoy what Pinterest has to offer! Look at pins people you’re currently following are adding. Pin stuff you genuinely like, again, focusing on yourself, not your blog or the image you’re trying to emulate. Search things that get you excited, may it be funny quotes, whimsical gardens, quick craft activities, your dream kitchen or photos of cake.
Day 2) Give your Boards a Makeover
Are they all relevant? Are they what you want them to be? Delete some, add others, refine them, and if you have boards with thousands of pins in, think about separating your pins into more specific categories. Rather than a ‘Food’ board with thousands of pins, you could have several smaller boards, focusing on different areas such as: Breakfast Ideas, Gluten-Free Recipes, What to Cook for a Relaxed Party, Main Courses in under 30 minutes. Put your boards in the order you want them to be seen. Choose a cover photo for each board, ensuring your style is consistent.
Don’t worry about moving your pins just yet.
Day 3) Focus on the Pins
– Check each board one by one. Although you should be pinning what you love rather than always think strategically, be aware that vertical pins work better. You can also create pins wth multiple images, but try to keep it to four or less.
– Remove the pins that are irrelevant and make sure the pins you already have lead somewhere. It is time-consuming, but worth it. You want a blank slate and make sure none of the pretty photos you have pinned lead to illicit content. Board Booster can do that for you, but be aware that Pinterest have no affiliation with them and it’s not a tool they recommend as it might not be reliable.
– Longer descriptions outperform shorter ones, and hashtags don’t work on Pinterest.
Day 4) Rethink the Way you Describe your Pins
Check the pins on your boards – yours and others. What do they look like? Are they optimised for Pinterest? A description such as 3456.JPG will never be found, even if it leads to the most ground-braking article or recipe in the world. ‘My chocolate cake’ is unlikely to get viral. I made this gooey gluten-free chocolate cake in less than 10 minutes yesterday and loved it!’ You can also apply for rich pins. They are pins that include extra information right on the pin itself.
Day 5) Follow, Follow, Follow!
No, you don’t have to follow old school friends or your neighbour’s cousin who also happens to be on Pinterest. Follow pinners who inspire you, make you go “wow!” If there is a pinner you particularly like, check who they are following.
Day 6) Join group boards
If some of your favourite pinners have group boards you fancy joining, check the board description. It will have board rules (board description) and will probably specify whether the board is open to new contributors. Always follow the rules or you will risk getting kicked out of the group.
Day 7) If you Change Nothing, Nothing Will change: Have a Plan!
– First of all, consider making your Pinterest account a business one. It is quick and easy, and means you’ll be able to verify your blog URL, get access to analytics and tips. You don’t need to have a registered business to do it. All you need is a blog.
– Make sure you pin your stuff on a board dedicated to your blog first, so that engagement and repins come from your original. For each of your pins, pin at least 5-10 others.
– If you want to scale your content on Pinterest, you could use a pin scheduler. The first official developer partners using Pinterest’s content publishing API are Ahalogy, Buffer, Curalate, Expion, Newscred, Percolate, Shoutlet, Spredfast, Sprinklr and Tailwind.
You can take part in this Pinterest Challenge in your own time and spend as long or as little as you want on each step, but if you decide to try and change your pinning habits in just a week, send me a tweet @lecoindemel to let me know you’re taking the pledge to rock Pinterest, using the following hashtag #LCdMPinterestChallenge. If you do, I will give you a nudge on the following Monday (and every day after that for a week) to remind you what to focus on.
Please note that I am not a Pinterest Ambassador, nor am I writing on behalf of Pinterest. I simply love Pinterest and use it daily. Some of the advice given in this post comes from a Class Workbook I got from a session by Pinterest UK at BlogStock last year.