So many food bloggers are now becoming jet-setters too that trying to keep up with social media and time differences can become a little tricky. Sally shares how to schedule your Instagram pics using Hootsuite so that you can post your photos at a time that makes sense to your followers.
Over to Sally…
This summer, we spent a few weeks in California, hanging out on beaches, surfing, sailing and (to be fair) eating rather a lot of tacos.
I shared some of our favourite moments over on Instagram but the challenge was – when I was eating a yummy fish taco, my UK followers were just about getting up in the morning. My morning kayak session? Most of my followers were still asleep.
Sometimes, for whatever reason, an Instagram photo opportunity happens and it’s just not the right time to share.
Sure, you can always save the photo on your phone and share it later, but if you’re a Hootsuite user, you can now schedule your photo to appear when your audience is online.
This new feature is pretty good news for people who take photos at the “wrong” time of day for their audience. And it’s really good news for those of us who want to share images promoting blog posts, or competitions – now you can add Instagram to your editorial planning in the same way you schedule Tweets and Facebook updates.
But we reckon this update is especially amazing news for people who use Instagram as part of their job (whether you’re blogging commercially on your own site or someone else’s).
If you’re working with a brand on an Instagram campaign, you can now use Hootsuite to easily track Tweets, hashtags, locations and more.
You can find detailed instructions on how to schedule Instagram posts over on the Hootsuite website, but the basic idea is:
- On the desktop, add your Instagram account to Hootsuite, by adding a new social network in your profile
- On a mobile, be sure you’re running iOS8 (on an Apple device) and have downloaded the latest version of Hootsuite – in the notifications settings, be sure to enable push notifications from the newly-connected Instagram stream
- Once you’re ready to schedule a post, compose your post as usual in Hootsuite and attach your photo – then click either ‘send now’ ‘schedule’ or ‘auto-schedule’
- When the post is ready to publish, you’ll receive an alert on your mobile device prompting you to open the post in Instagram, add filters and a location tag, and hit ‘share’ to publish on Instagram
Okay, so it’s not full scheduling because even if you schedule your post in Hootsuite, you still have to publish the post in Instagram when the time comes. But it does make life a little easier.
Where we think the new update really comes into its own is allowing you to manage your own (or a brand’s) Instagram images and accounts via Hootsuite – with this update, bloggers can:
- See their Instagram photo stream in Hootsuite
- Create streams to track brand or campaign hashtags and competition entries
- Track conversations in physical locations – great for when you’re travelling or attending events
- Respond to comments on your own and other people’s images more quickly
- Easily share your own and other users’ Instagram pics on your other social networks
What do you think? Will you be using the new Hootsuite to manage Instagram sharing?
Post originally published on Tots100