Do you switch off at the mere mention of SEO, or search engine optimisation?
SEO is possibly one of the most widely misunderstood elements of blogging. People imagine SEO has to be complicated, technical and fake, but in reality, good SEO is simply about writing and organising content in a way that makes it easy for readers to find using search engines.
So if you write a lot about “gluten free recipes for children” then it’s worthwhile making a few small changes to help people who are searching for “gluten free recipes for children” find your blog posts.
Good SEO can bring thousands of additional readers to your blog every month. And the good news is this doesn’t require any great technical skill, and it doesn’t need to take much time.
There are some really quick and simple SEO tips for bloggers that will help boost your audience WITHOUT taking too much time.
- Make your posts 500 words or longer to give Google more text to examine.
- Use keywords and phrases around 10 times in a post of this length – no more, or you might be penalized for what’s known as keyword ‘stuffing’.
- If you are VERY interested in SEO, there is a plug-in for WordPress called SEO Pressor that will identify keywords in your posts and tell you if you’re using them correctly.
- Try to make your keywords bold or italic in your post at least once in your post.
- Don’t forget to add a meta description to your post. This is often an excerpt at the bottom of the ‘compose post’ window and it will show up in search results. Getting this right and using keywords within it will increase the chances of people clicking on your post in search engine result pages.
- Adding images is a great way to increase your site’s visibility in search engines. When you add an image, give it a name and an ‘alt-tag’ which is a slightly modified version of your main keyword or keyword phrase. This can be done in the ‘insert image’ box in WordPress. Using a modified version of the keyword looks more natural to search engines.
- Don’t be afraid to link out. Linking to what Google calls ‘trusted authority’ sites like the BBC, or Wikipedia, or About.com shows Google we’re not being greedy and trying to keep things to ourselves, and is the kind of thing that sites trying to sell things almost never do.
- If you aren’t using WordPress, you need to manually create (and update) a Sitemap. This is a page that indexes all your site content in a form Google finds it easy to read.
Do you have any other tips to add? Do you even bother with SEO?
This post was originally on Tots100
If you have some blogging tips or tutorials you would like to share get in touch at firstname.lastname@example.org