Writing awesome content and taking beautiful photos of food is only the start of what it takes to be a top food blogger. You also need to know how to get your blog seen. Being visible is what we all want, otherwise, we would just write a diary or create a recipe folder at home!
Knowing how to use SEO to your advantage is essential and something that all bloggers should take time to learn. There is lots of information, tips, and advice out there on SEO and we have pulled it together to help you make sense of it all.
- Make your posts 500 words or longer to give Google more text to examine, see this post on Tots100 for the reasons why.
- Use keywords and phrases around 10 times in a post of this length – no more, or you might be penalized for what’s known as keyword ‘stuffing’.
- If you are VERY interested in SEO, there is a plug-in for WordPress called SEO Pressor that will identify keywords in your posts and tell you if you’re using them correctly.
- Try to make your keywords bold or italic in your post at least once in your post.
- Don’t forget to add a meta description to your post. This is often an excerpt at the bottom of the ‘compose post’ window and it will show up in search results. Getting this right and using keywords within it will increase the chances of people clicking on your post in search engine result pages.
- Adding images is a great way to increase your site’s visibility in search engines. When you add an image, give it a name and an ‘alt-tag’ which is a slightly modified version of your main keyword or keyword phrase. This can be done in the ‘insert image’ box in WordPress. Using a modified version of the keyword looks more natural to search engines.
- Don’t be afraid to link out. Linking to what Google calls ‘trusted authority’ sites like the BBC, or Wikipedia, or About.com shows Google we’re not being greedy and trying to keep things to ourselves, and is the kind of thing that sites trying to sell things almost never do.
- If you aren’t using WordPress, you need to manually create (and update) a Sitemap. This is a page that indexes all your site content in a form Google finds it easy to read.