How do you become a social media manager?
Many food bloggers find themselves asking the question when looking to transition towards working full-time in social media.
The good news is that being a blogger gives you some fantastic skills that can be used in the social media industry.
These might include
- Being an early adopter of new social media platforms
- A good knowledge of SEO and online publishing platforms such as WordPress
- The ability to create high quality words, images and video
- Understanding how to share content and make it engaging
But how do you become a social media manager? ?
Today we’re sharing some top tips from one of the bloggers in the Flea Network community.
Having built a strong social media following for her own sites, she found herself supporting other small enterprises in their quest for brand awareness. She now helps new start ups from those with a 500 social media following to managing accounts with 50,000+ followers.
We asked Donna to share her advice on how to become a social media manager, and here’s what she said:
Social Media and the effective management of its various platforms is a huge part of a blogger’s everyday life and most bloggers quickly learn the difference between hashtags and hash browns. Having a strong social media presence with an active blog usually means they have a better understanding of the regular changes in algorithms than many brands do.
So how does being good at social media make you a good social media manager? For me, it is all about the 3 C’s
- Communication – making sure that you have the right tone for your client.
- Creativity – Not being too “salesy”
- Curation – Finding great content to share is as important as sharing your own.
Being brilliant at social media doesn’t mean that you will be able to just walk into a job as a social media manager.
How to Find Clients
You’ll have to go out and find clients, which is probably the most difficult thing for most of us. Even seasoned marketing agencies can find it difficult to find new clients.
As a blogger, you have the added advantage of regularly chatting to brands via review opportunities. This is your chance to forge a personal relationship with a brand, either over email or in person at networking events.
Most prospective clients will know the difference between good and bad social media, so make sure that your presentation to them is clear, concise and confident. You have to be confident in your abilities and what YOU can offer them in return for their hard earned cash.
Typically this would include:
- writing and scheduling posts
- replying to comments on social channels
- creating images/graphics (if you have experience making graphics, this can be an added strength)
It is good to have an idea from the start of what you’re going to do, and what you will be paid. Try to price jobs realistically. As a blogger, you know the time it takes to properly manage a Facebook page or YouTube channel. It’s tempting to give a business a low quote to win a contract, but you’ll regret it when you’re putting in lots of hours for no pay.
Tips for Managing Clients
So once you have your shiny new client, what are my top tips for managing their account and keeping them happy?
- Have a plan – agree with your client what they want (and don’t want).
- Regular and consistent posts are better than sporadic and inconsistent, but it is important to check analytics and insights to see the most popular posting time for your audience.
- Schedule content so that you are not constantly updating every single day. Third party apps like Buffer, Hootsuite and Tweetdeck are useful for this.
- Be responsive to daily or topical news stories and incorporate where relevant.
- Try new angles and headlines to your posts to gauge what works and what doesn’t with the audience.
- Screen shot when your posts have great reach / engagement.
- Report back to your client on a monthly basis with all the positives (and negatives).
- Be social! Sometimes brands can forget that social media is about being sociable, so when people engage – talk to them! People buy from people!