Most UK food bloggers have multiple social media channels, a website and perhaps a YouTube channel. But a surprising number do not have an email list.
The truth is that an email list is a fantastic way to build traffic (and earnings) when done well. So don’t focus on social media growth and neglect your email subscribers. Here’s why:
Firstly, it’s never smart to put all your audience eggs into one basket.
As some bloggers have found to their cost, Instagram accounts can get hacked or shut down. Algorithms can change. Facebook can throttle the reach of content if creators don’t pay for that reach. And social media platforms occasionally disappear altogether (remember Google+?)
Second, an email subscriber list is a great list of potential customers. So if you decide to start offering paid cookery workshops, downloadable recipe booklets or other services, you have a list of potential buyers at your fingertips.
Most importantly, an email list is a great way to keep in touch with your audience, and keep them coming back to your content. For many bloggers, it’s the best way to extend the reach of sponsored content.
The good news is that building an email list isn’t necessarily complicated or hugely time-consuming.
A weekly or monthly email newsletter is a great way to share announcements and seasonal content with your most loyal readers. While relatively few followers will see every Instagram update, they will likely look at most of their emails each day.
Depending on your site design, you can add a sign-up box to your blog home-page. Most platforms will let you customise the sign-up box, so it matches your brand, and tone.